Customer Specific Pricing Research & Analysis

September 23, 2021 9:17 pm Published by
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A research project to determine what WP capabilities are available for providing customer specific pricing and whether or not these capabilities would meet NDASA requirements.

Description

Customer Specific Pricing

The following information pertains to customer specific pricing requirements.

Requirements

  • Want customer (partner)  specific pricing
  • Want customer (partner) specific pricing to be set by the partner
  • Want customer (partner) specific pricing displayed to white label site visitors

 

Want customer (partner) specific pricing (AVAILABLE)

With the help of this extension, you can ensure that every customer on your WooCommerce store will get a price tailor-made for them. This is achieved by setting a unique price for each individual customer, user role, or group. The prices can be set at the product level or category level and as flat rates or percentage discounts. You can also create pricing slabs to promote bulk purchases in your store. For example, offer a higher discount when customers are purchasing more quantity from you.

 Want customer (partner) specific pricing to be set by the partner (NOT AVAILABLE)

We cannot seem to find any plug-in with this capability outside of Woocommerce e-store.

Want customer (partner) specific pricing displayed to white label site visitors (PARTIALLY AVAILABLE)

Another strategy is to offer unique prices instead of price adjustments for customers or customer groups. Here, instead of adding a discount or markup, you can create custom pricing for each user or user group. You can use some of the above plugins to achieve this quite smoothly as well.

Process

 

Gaps

  • The ability to identify partner referral visitors and add them to a customer specific group.
  • All methods, to date, require logins to access customer specific pricing and/or groups.
  • Ability to identify partner referral customers via customer specific domain.

The gaps are basically in how to identify the users coming from a specific domain and how to add them dynamically to the proper customer specific group without requiring a login

 

Options

 

Customer Specific Pricing for Woo

With the help of this extension, you can ensure that every customer on your WooCommerce store will get a price tailor-made for them. This is achieved by setting a unique price for each individual customer, user role, or group. The prices can be set at the product level or category level and as flat rates or percentage discounts. You can also create pricing slabs to promote bulk purchases in your store. For example, offer a higher discount when customers are purchasing more quantity from you.

screenshot of Wisdmlabs Customer specific pricing plugin
Creating a specific pricing plan for each customer would be a boost to customer loyalty on your store.

Once you have set up different pricing rules for individuals or user roles, you can easily search by filtering individual customers, user roles, or groups. The plugin will also help you to assign prices to products in bulk. It even allows us to create multiple offers for the same customer and supports multiple languages. You can use it for simple and variable products, and easily import and export rules. The plugin offers great flexibility for customization, as several customers vouch for the excellent after-sale support they got.

A single site license of this plugin would cost you $35 yearly. You can also choose from a production license and lifetime license if required for your store.

Here’s how WISDM CSP and targeted pricing can help you

Nurture existing customers and hike up loyalty by setting personalized prices for customers, user roles, and groups. Create special offers for product categories or quantities, set cart discount rules and multiple pricing tiers for bulk purchases.

Dynamic pricing decreases the gap between the customer and you, which gives that ‘special edge’ to your WooCommerce store.

WooCommerce Expert WisdmLabs
Built by Certified Experts

A powerful combination of features that make price-setting flexible & super easy

icon for personalized shop page to create a sense of belonging among different customers

Personalized shop page to create a sense of belonging among different customers

Catalog for Special Customers

Make it easy for your preferred customers to buy products by showing them a unique catalog page with personalized discounts. View 1 Screenshot

icon for set individual prices for every customer to offer a personalized buying experience

Set individual prices for every customer to offer a personalized buying experience

Customer Based Pricing

Make customers feel special by setting different prices for customers/users. Dynamic pricing helps you offer a personalized buying experience for all customers View 3 Screenshots

icon for increase memberships by offering role-based discounts

Increase memberships by offering role-based discounts

User Role Based Pricing

Set product discounts based on all kinds of user roles like a wholesaler, manager, customer, and more. View 1 Screenshot

icon for boost customer happiness by setting different prices for segments/groups

Boost customer happiness by setting different prices for segments/groups

Group Based Pricing

Set different prices for different groups or segments to encourage customer loyalty at every level. View 1 Screenshot

icon for schedule pricing rule imports & hassle-free backups

NEW

Schedule Pricing rule Imports & hassle-free Backups

Update pricing rules automatically

Schedule the date, time, and frequency (weekly or daily) to import the new or modified pricing rules for different user roles through URL, FTP, or SFTP hassle-free. This is especially useful if you have products or user roles whose pricing changes daily or every second day. Plus, you can save tons of time by scheduling automatic pricing rule backups. It helps when you’ve made an error in creating a rule or if you want to migrate your store.View 5 Screenshots

icon for encourage bulk purchases by offering quantity based pricing

Encourage bulk purchases by offering quantity based pricing

Cost benefits to wholesale buyers

Create plenty of offers by setting discounts based on quantities of products. For example, you can create “Buy 1 Get 1 free” by offering 2 products for the price of 1. Quantity based pricing also help wholesale sellers to manage their WooStore. View 3 Screenshots

icon for offer store-wide discounts in a single click

Offer store-wide discounts in a single click

Global discounts for users, roles and groups

Save time and focus on other aspects of your business by offering site-wide discounts with a single click. Run store-wide sales, holiday offers and deals on all products or categories, for your customers, user roles, or certain group. View 5 Screenshots

icon for set specific pricing rules for product categories

Set specific pricing rules for product categories

Different prices for categories and subcategories

Simply manage product discounts by assigning prices per product category for customers, user roles, and groups. For example, if there is a category ‘electronics’, then you can apply dynamic pricing on all products which are in the ‘electronics’ category.

Or you want to set a 10% discount on ‘furniture’ (category) or a 20% sale on ‘chairs’ (child category). Now, offer different pricing rules for product subcategories.

View 4 Screenshots

icon for push for higher purchase orders by offering cart discounts

Push for higher purchase orders by offering cart discounts

Custom Cart Discounts Rules

Entice buyers to complete a sale, by setting personalized discounts on items added to the cart. Set different discount rules and percentages to automatically trigger offers to New users, Existing users, and Guest users. Exclude certain products, categories, users, or roles from your discount rules. Award higher discounts on larger orders and set an upper-limit on the discount amount awarded. View 2 Screenshots

icon for create pricing tiers for quick conversions

Create pricing tiers for quick conversions

Tiered Pricing for Bulk Purchases

Encourage customers to buy more by having different pricing slabs for bulk purchases. For example – 2 books at 10% off; 3 books at 15%; 5 books at 40% off and so on. Use tiered prices to auto-apply discounts based on purchase quantity. View 1 Screenshot

icon for capture inquiries and leads seamlessly for special buyer

Capture inquiries and leads seamlessly for special buyer

Compatibility with WISDM Product Enquiry Pro

Don’t miss out on potential customers and directly create quotes with special pricing  to users with the leading “Inquiry Form” and “Quote Request” plugin on WooCommerce. View 2 Screenshots

A Sneak Peek at the Plugin’s Settings

Pricing Rules

icon for set individual prices for every customer
icon for set role-based discounts on products or categories
icon for set different pricing for different groups
icon for enable cart discounts and set different rules for different types of buyers
icon for set custom texts for special or regular prices
icon for new settings for pricing rules
icon for global discount settings
icon for export tab settings
icon for import tab settings

Experience WISDM CSP in one click

Unique pricing for customers or groups

Another strategy is to offer unique prices instead of price adjustments for customers or customer groups. Here, instead of adding a discount or markup, you can create custom pricing for each user or user group. You can use some of the above plugins to achieve this quite smoothly as well.

Description

Groups is designed as an efficient, powerful and flexible solution for group-oriented memberships and content access control.

It provides group-based user membership management, group-based capabilities and access control for content, built on solid principles.

Groups is light-weight and offers an easy user interface, while it acts as a framework and integrates standard WordPress capabilities and application-specific capabilities along with an extensive API.

Enhanced functionality is available via Official Extensions for Groups.

Documentation

The official documentation is located at the Groups Documentation pages.

Features

User groups

  • Supports an unlimited number of groups
  • Provides a Registered group which is automatically maintained
  • Users can be assigned to any group
  • Users are added automatically to the Registered group

Groups hierarchy

  • Supports group hierarchies with capability inheritance

Group capabilities

  • Integrates standard WordPress capabilities which can be assigned to groups and users
  • Supports custom capabilities: allows to define new capabilities for usage in plugins and web applications
  • Users inherit capabilities of the groups they belong to
  • Groups inherit capabilities of their parent groups

Access control

Access to posts, pages and custom post types can be restricted by group.

If access to a post is restricted to one or more groups, only users who belong to one of those groups may view the post.

Fully supports custom post types, so that access to post types such as products or events can easily be restricted.

  • Built-in access control that allows to restrict access to posts, pages and custom content types to specific groups and users only
  • Control access to content by groups: shortcodes allow to control who can access content on posts, show parts to members of certain groups or to those who are not members –
    Shortcodes: [groups_member], [groups_non_member]
  • Control access to content by capabilities: show (or do not show) content to users who have certain capabilities –
    Shortcodes: [groups_can], [groups_can_not]
  • Blocks: The Groups Member block allows to restrict the visibility of its content to members of selected groups.
    The Groups Non-Member block hides its content from members of chosen groups.
    The blocks can be nested to provide multiple layers of access control to content.

Easy user interface

  • Integrates nicely with the standard WordPress Users menu
  • Provides an intuitive Groups menu
  • Conceptually clean views showing the essentials
  • Quick filters
  • Bulk-actions where needed, for example apply capabilities to groups, bulk-add users to groups, bulk-remove users from groups

Sensible options

  • Enable access restrictions by custom post type
  • An optional tree view for groups can be shown when desired
  • Provides its own set of permissions
  • Administrator overrides for tests
  • Cleans up after testing with a “delete all plugin data” option

Framework

  • Groups is designed based on a solid and sound data-model with a complete API that allows developers to create group-oriented web applications and plugins

Multisite

  • All features are supported independently for each blog in multisite installations

Feedback

Feedback is welcome!

If you need help, have problems, want to leave feedback or want to provide constructive criticism, please do so here at the Groups Plugin page.

Please try to solve problems there before you rate this plugin or say it doesn’t work. There goes a lot of work into providing you with free quality plugins! Please appreciate that and help with your feedback. Many thanks!

Twitter

Follow @itthinx on Twitter for updates on this and other plugins.

Translations

Brazilian Portuguese translation by Walter Jaworski,
Dutch translation by Carsten Alsemgeest,
French translation by Stéphane Passedouet,
German translation by itthinx,
Lithuanian translation by Vincent G,
Spanish translation by Juan Amor,
Swedish translation by Andréas Lundgren.

More Pricing Plugins

5 Best WooCommerce Customer Specific Pricing Plugins

header image for Customer specific pricing plugins

Last updated – July 8, 2021

Ensuring customer loyalty is one of the most important concerns of every store owner. A loyal customer is more beneficial to the financial prospects of a store when you compare it with the hassles of acquiring a new one. So, along with acquiring new customers, store owners would want to experiment with strategies to retain the existing ones. In most markets, the pricing of a store is a determining factor for shoppers. So, naturally, businesses experiment with pricing a lot. If you are in the WooCommerce ecosystem, you will find several options to do that. In this article, we are looking at some of the best WooCommerce customer-specific pricing plugins.

Get an overview of some of the best WooCommerce pricing strategies here.

WooCommerce Customer Specific Pricing Plugins

The plugins we discuss in this article will help you set up personalized pricing for your customers. Setting up customer-specific pricing would be one of the first steps in personalizing customer experience in your store.

Read our article that talks about the strategies you can adopt to personalize the customer experience in your store.

ELEX WooCommerce Role Based Pricing

This plugin offers special pricing for individual users by setting a percentage of discount or a fixed price adjustment on the selected product categories. Here, you can apply the discounts to the user roles available to your store as well as individual users by entering their names. So the discount will apply to the individual users as well as the users come under those user roles.

Setting up customer specific pricing is especially easy with this plugin.

 

Now, if you are focusing more on a wholesale selling strategy, this plugin would be more suitable for your price adjustments. You can use this plugin to create a product catalog without price specifications, and offer prices specifically for customers or based on user roles when customers log in.

In addition to price adjustments, you can set up a fixed price for your products based on user roles and for individual users. Even tax class and tax display options can be customized based on user roles.

Customer Specific Pricing for WooCommerce

With the help of this extension, you can ensure that every customer on your WooCommerce store will get a price tailor-made for them. This is achieved by setting a unique price for each individual customer, user role, or group. The prices can be set at the product level or category level and as flat rates or percentage discounts. You can also create pricing slabs to promote bulk purchases in your store. For example, offer a higher discount when customers are purchasing more quantity from you.

screenshot of Wisdmlabs Customer specific pricing plugin
Creating a specific pricing plan for each customer would be a boost to customer loyalty on your store.

Once you have set up different pricing rules for individuals or user roles, you can easily search by filtering individual customers, user roles, or groups. The plugin will also help you to assign prices to products in bulk. It even allows us to create multiple offers for the same customer and supports multiple languages. You can use it for simple and variable products, and easily import and export rules. The plugin offers great flexibility for customization, as several customers vouch for the excellent after-sale support they got.

A single site license of this plugin would cost you $35 yearly. You can also choose from a production license and lifetime license if required for your store.

ELEX Dynamic Pricing and Discounts

Another popular option that will help you with customer-specific pricing is ELEX Dynamic Pricing and Discounts plugin. Like the WooCommerce extension, this one too offers a lot of scope in setting up price adjustments in a lot of creative ways. You can create a pricing plan that is exclusive to a particular user role. When customers coming under that particular user log in, they will see the special pricing that you have set up.

When you are trying to provide customized pricing to individual customers, this plugin can help a lot with comfortable options.

In addition, you can restrict the rules based on the email id of specific customers. This can be an easier option when you are attempting to provide a discount for individual users compared to user role discounts. Furthermore, this plugin helps to offer personalized pricing for customers based on their purchase history as well. You can offer customized pricing based on the number of previous orders a customer made, or the total amount spent on previous orders.

You will also find several other useful features like automatic addition of the free product, when you configure a ‘buy one get one’ offer. pricing based on product attributes, shipping method or payment gateway Also, it allows customized If you want a lot of flexibility in configuring pricing rules on your WooCommerce store, this plugin is one of the best available options at the moment. A single site license of the plugin is available for $69.

WooCommerce Dynamic Pricing

This plugin helps you set up a lot of pricing adjustments for your customers. These include different discounts based on individual products or product categories. For customer specific pricing too you can use this plugin. You will be able to create specific pricing plans on all the products on your store based on different user roles. When customers with these user roles log in to your site, they will see only the special price for them.

WooCommerce Dynamic Pricing extension provides a comprehensive pricing pattern for your store.

To set up custom user roles on your site, you will have to install either User Role Editor or Groups plugin. The WooCommerce Dynamic Pricing plugin would cost $129 for a single site subscription.

YITH WooCommerce Role Based Prices

When you want control over the pricing aspect of your wholesale strategy, this plugin can help. However, unlike the above plugin, this one doesn’t give you a chance to create custom user roles. You can use a free plugin from the WordPress plugin repository to create user roles. Basically, this one helps you display customized prices to users based on their user role on your store.

This plugin helps you set up role based price adjustments to products or categories on your store.

You can create purchase conditions and pricing rules for each specific user role. These rules can be made applicable only to certain products or categories or globally to all your products. It allows you the choice of choosing a discount or markup to your regular or sale price based on your store strategies. If needed, you can combine multiple rules to provide extra benefits to certain users. And, you can also display the price inclusive of applied tax rates, and customize a label text for each pricing option.

Optionally, you can display all the available prices to a customer, or show none. If you are not showing any of the available prices to a user, you can also display a custom text above the ‘Add to Cart’ button. Furthermore, the plugin allows you to create a catalog, where certain users won’t be able to purchase from your site at all. The single-site subscription of the plugin would cost you €59,99. The subscription for 6 sites would be €89,99 and for 30 sites it is €129,99.

Scope of personalized pricing

With large volumes of data available for innovation, big businesses are eager to increase their profit margin by offering personalized prices. The logic is simple. You quote a higher price for those you assume have a higher purchasing power. However, this is something that you need to approach with caution as customers might lose trust in you if they experience unfair pricing patterns.

There are instances where different factors are used for customer-specific pricing. Some stores offer different prices for registered customers and non-registered users. A lot of other factors too can be used for such pricing adjustments. For example, now there are options to profile customers based on their browsing habits, the device they are using, location, etc. However, such efforts need careful analysis and evaluation before being able to create concrete profiles or user roles.

On the other hand, personalized pricing is extremely useful in wholesale and B2B scenario. Instead of profiling customers based on purchasing power, here you can create user roles based on the quantity they are purchasing from you. Naturally, you can afford to offer larger discounts to customers who are purchasing significantly higher quantities than others.

Use cases for customer-specific pricing plugins

There are several ways you can attempt customer-specific pricing in your store. It might appear more simple if you are using user roles to customize pricing. However, some of the plugins mentioned above will help you make even complicated pricing rules easy to execute. Let’s take a quick look at some of these scenarios.

Percentage or flat rate discount to customers or groups

This is the simplest scenario to set up a customer-specific pricing strategy on your WooCommerce store. You set up a percentage discount or a flat rate discount for specific customers or customer groups. You can group customers by creating custom user roles with a dedicated plugin.

Unique pricing for customers or groups

Another strategy is to offer unique prices instead of price adjustments for customers or customer groups. Here, instead of adding a discount or markup, you can create custom pricing for each user or user group. You can use some of the above plugins to achieve this quite smoothly as well.

Bulk pricing

A pricing pattern based on the number of items purchased by a customer is another commonly used strategy. This is especially useful when you have a wholesale pricing strategy. You can obviously provide a better deal to a customer who purchases larger quantities from you. So, every time a new customer registers on your site, you can assign them to the relevant user group to get the advantage of layered pricing. And when their purchase patterns change, you can easily upgrade or downgrade them by adding to another user group.

Based on purchase history

Sometimes, you don’t want to create different customer profiles based on user roles. Instead, you want to simply take into account the purchase history of that particular customer, and accordingly create a pricing pattern. You can create a pricing rule that works in a pattern that improves as users purchase more. In this scenario, you create thresholds with order value or order count and accordingly create discount patterns. Customers will be identified with their accounts rather than being part of a group or membership.

How personalized pricing impacts customers

You need to do thorough analysis and experimentation to understand how customized pricing will impact your customers. It should not be done in a manner where the customer feels any sort of discrimination based on their race, economic capabilities, etc. However, in a wholesale scenario, it is easier to implement as the whole process works on mutual negotiations. When you think about business to consumer (B2C) interactions, it is best to always try out temporarily to offer seasonal discounts or price adjustments. Ultimately, your aim should be to gain more customer loyalty than pushing them away.

Great tools for customer-specific pricing in WooCommerce

If you are maintaining a site on WooCommerce, you will be happy to see a lot of options to help you set up customer-specific pricing. You can consider each of these plugins to see which one fits your business strategy, and accordingly, choose the best one. The advantage is that you will find useful demos and documentation to familiarize yourself with each of these plugins. Even after the purchase, you can easily get a refund if you found that it is not suitable for your specific store strategy. Hope this article helps you pick one of the best WooCommerce customer-specific plugins. Let us know if you wish to share your experience working with any of these plugins.

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This post was written by MPH